求异不是目的。求异很简单；但是让人激动的是，（我们）开始意识到，其中的不同是追求简约设计的自然结果。

But difference wasn’t the goal. It’s actually very easy to create a different thing. What was exciting is starting to realize that its difference was really a consequence of this quest to make it a very simple thing

Source: uxworks